This news is something that could have happened only in Hollywood, but this has happened in our very own Bollywood! After years of having the iconic Fido Dido as their brand ambassador, the soft drink major 7 Up has now roped in Sharman Joshi to be its new face. Sources close to Bollywood Hungama said that, Sharman has been signed for a 2 year period with 7 Up for a whopping sum of more than Rs. 5 crores! This is the first time 7 Up will have a celebrity endorser; earlier they had Mallika Sherawat for just one campaign.
On being signed up as the brand ambassador, Sharman said, "7 Up is a cool drink, I am elated to be a associated with it."
That's one up for Sharman '7 Up' Joshi!
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