
In a unique research, Bling in order to find the right brand fit for their celebrities, had commissioned a nation-wide consumer research on Shahid Kapoor. The research, conducted by Synovate India, threw up some interesting consumer insights on Shahid. While he is widely known for his cute looks and great dancing skills, his brief foray into the action genre with Kaminey was very well-received. And the results were more shocking than expected! Consumers in the metros felt that he lends his energy easily to action roles. While he has a great physique, he is not traditionally beefy, which make his action sequences very relatable. On the other hand, the consumers in mini-metros like Lucknow and Ludhiana suggested that with him maturing in age and roles, he could easily take up more action-packed roles. Even the Southern Indian consumers, who look for a complete hero, felt that he fits the bill as he could pull off romantic as well as action roles, to go with his great dancing skills.
When it's Shahid, can women be far behind! Well, so, here's what the women folks had to say. Women, across geographies and age-groups, felt that action roles add a lot of zing to his already-sexy image. With such a high recall of his portrayal of Charlie in Kaminey, along with his chiseled physique, one won't be surprised if we see Shahid signing up more action-packed roles!
No comments:
Post a Comment